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Sweet Spot Management™
Click a tool for a short description.
| Cost to Serve
Cost to serve – the variable manufacturing, selling, general and administrative, and working capital costs incurred in serving a particular customer. Such costs include variances, customer service, engineering, sales and marketing support, collection efforts, resources and assets tied up.
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| Costs that a company incurs to serve a customer | Most Costs to Serve are buried in expenses and often ignored. | Costs to Serve can have significant impact on profitability. | As many as 30 Costs to Serve could apply to each customer. |
| The Sweet Spot
Sweet spot – slicing and dicing the business to focus on areas that offer higher profitability and growth potential.
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| Every business has winners and losers. | Some customers are more profitable than others. | Most businesses have more losers than they realize. | Not realizing where the Sweet Spot is can result in strategic mistakes. |
| Quadrant Analysis
Quadrant analysis – a system to segment customers and products by evaluating the growth potential and net margins of each customer or product, placing them in one of 4 quadrants. The organization should then focus on Quadrants 1 and 2.
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| Assign customers and products a quadrant. | Goal: have as many customers and products as possible in Quadrants I and II. | ||
